Turn channel marketing into a growth engine.
This is not a “run-the-campaigns” role.
This is a build-the-strategy, shape-the-experience, drive-the-growth role.
We’re looking for a senior marketing leader to own and execute a global channel marketing strategy across client segments — aligning brand, business development, client experience and revenue growth into one powerful plan.
You’ll sit at the heart of the commercial engine, partnering closely with Sales, Client Group leadership and Client Experience teams to decide what we promote, to whom, where, and how — and then make it land.
What you’ll own
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A global marketing plan aligned to business development priorities, brand positioning and channel strategies
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Strategic decisions on which investment strategies, funds and vehicles to promote across markets and client segments
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Budget allocation across the channels that actually move the needle — events, partnerships, content, digital, email, social and beyond
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Agency relationships, campaign performance, ROI and continuous improvement
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A global campaign calendar that delivers consistency, scalability and impact
Why this role matters
You’ll be the brand steward and client experience champion, ensuring marketing activity drives engagement, retention and revenue — not noise. You’ll elevate channel marketing into a senior growth conversation, contributing thought leadership and cross-sell strategy at leadership level.
CX is not an add-on — it’s the point
You’ll bridge client-facing needs with CX platforms, embedding data, content and technology into every campaign:
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CRM, marketing automation and analytics baked into workflows
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Insight-led segmentation, personalisation and optimisation
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Strong lead management, nurturing and conversion tracking
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Continuous improvement through automation and operational efficiency initiatives
How you’ll work
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Multi-channel, integrated, measurable — always client-centric
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Closely aligned with Sales and Client Experience to support relationship building and retention
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Focused on scaling what works across key channels and geographies, especially institutional growth
What we’re looking for
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10+ years’ experience in asset management marketing, ideally in a global role
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Deep understanding of investment products and sales ecosystems
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A track record of building marketing strategies aligned to business development goals
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Strong leadership skills across teams, stakeholders and external partners
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Confidence operating in complex, regulated environments (FCA Conduct Rules apply)
If you’re ready to move channel marketing from execution to strategic growth — this is your seat at the table.
